On reddit.com, a fairly long and comprehensive contribution has appeared | in which a former Nokia engineer describes the situation in the company before and after it was taken over by Microsoft. What at the beginning seemed to be a combination of two really strong names and an automatic presumption of success ended infamously after many peripetia and problems.
Virtually everyone has an opinion on why this happened. Most often, users remember their promises to update or support their phones, as well as the poor offer of applications compared to their competitors. But now it is interesting to look at the problem from the other side. We have selected key points from his text.
Will Microsoft try it on mobile again? And why should (not)?
- Google’s underestimation. At first, Google didn’t look like a strong opponent, and attention was directed to Apple. The first Android smartphones looked more like a toy besides the smartphones of the time, but Google had an excellent estimate that the center of gravity would shift from device to service. His well-functioning maps, search, YouTube, Gmail and more soon overshadowed Microsoft’s offerings.
- Experiments with mobile phones came not long after Windows 8 . In hindsight, it can be understood that Microsoft was striving for a radical step that would ultimately unify operating systems across all devices. But the people on the desktops have been very conservative and have never fully accepted such a change. This is the reason for the current schizophrenia, when Microsoft wants something new and modern, but also wants continuity, continuity and backward compatibility. However, the stigma of ’tiles’, ‘metro’ and ‘modern applications’ has never completely disappeared.
- This is related to Microsoft’s reputation . With Windows, perhaps everyone has suffered theirs, be it slowness, crashes, data loss and other inconvenience. Although Microsoft was often not responsible for this, the new and unencumbered names had the upper hand in this fight.
- Loyalty. Switching to another platform is difficult in itself, and the longer you’re on it, the worse it is, just because of having to buy apps again. As soon as Microsoft wavered during the initial jump on the train, Microsoft had never had the opportunity to make up for this delay.
His observations are accompanied by the conclusion that the failure of Windows mobile is a loss for the entire segment of mobile phones. Android Studio, which is used by developers for this platform, was significantly worse than Microsoft’s Visual Studio, and he is slowly withdrawing the lead.